Build Stuff'14

Customer Insight is a key element of Storebrands business strategy and it is an area that Storebrand has invested heavily in the last couple of years. The talk will share the experience we have gained so fare covering how to combine traditional structured data in a DWH with unstructured data in noSQL, big data databases. It will also cover how we use massive parallel datawarehouse appliances to boost the analytical capabilities and the exploitation of open source software as part of a powerful analytical platform. The talk will also touch on how to integrate the gained Customer Insight into critical business processes and how this drives the need for more real time analytics.