Build Stuff'14

The next loop of User Experience is about designing for persuasion, emotion, and trust. You still need good usability, but it’s often not enough to design a website that is easy to understand, navigate, and interact. Just because people can do something does not guarantee that they will – they must be motivated and persuaded to make decisions that lead to conversion. PET Design is rooted in social psychology and it’s pioneered by Human Factors Inc. It complements classic usability and user experience best practice. In my presentation, I am going to give an overview of the Design for Persuasion, Emotion and Trust (PET Design) and take a look at some PET techniques in details.